Hello, we’re Forty Two and we love talking to strangers.

Honestly.

(Your mum would not approve.)

Somewhere between a sales army and a creative studio, there's us.

Forty Two is what you get when twenty years of front-line sales meets a career forged in global women's magazines. A consultancy built by people who've spent decades doing this the hard way — in newsrooms, in boardrooms, and in the trenches of new business. We know what great looks like. We know what it costs when it isn't.

Now we use the smartest tools available to get you there faster. Human expertise and AI fluency — not instead of each other, but because of each other.

We work with businesses serious about growth who haven't found the right partner yet. Not an intern with a Canva account. Not a faceless agency charging enterprise rates. And not you, prompting into the abyss at two in the morning.

You bring the ambition. We'll bring everything else.

So, where do you need us?

Let's talk sales

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Your pipeline shouldn't depend on who you had lunch with last Tuesday. Let's fix that.

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Let's get creative

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Your brand deserves a bigger stage. Let's build it.

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Between us, we’ve spent decades getting good at this.

Hayley built her career in the editorial rooms of Cosmopolitan, Glamour and Stylist. Writing for brands like L’Oréal, Dyson and NatWest, in an industry where the standard was non-negotiable.

George spent twenty years on the front line of new business sales in market research — an industry built on understanding why people think, feel and buy. Building teams and pipelines from scratch for clients including The FA, Hilton, Nike and the BBC.

Then AI arrived. We didn’t step back. We made the mistakes, learned what actually works, and built it into everything we do now. Using that technology daily, in service of the work. Not instead of it.